Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.
Federated learning of cohorts RSS
The United States Department of Justice is reportedly investigating Google's intention to get rid of traditional identifying cookies to make way for federated learning that groups users into cohorts.
Google recently announced that it will soon stop individual tracking to preserve user privacy. But what does that mean exactly? We take a deep-dive around its proposed FLoC approach to find out.