Microsoft's latest Insider Preview of Windows 10 Mobile, build 10080, is the first to support a non-Lumia phone: HTC's One M8 for Windows - unless you're on Verizon, in which case, you're out of luck.
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Alongside the rather expensive "affordable flagship" Lumia 830, AT&T will also launch the HTC One M8 for Windows on Nov 7, which has until now been a Verizon exclusive, and pricing has been announced.
HTC has put out what may be the most anticipated phone of the year for Windows Phone fans - but after living with the device for a few days, is it really the king or do Lumias still reign supreme?
T-Mobile has confirmed that the HTC One M8 for Windows will be joining its line-up, although the new Windows Phone 8.1 handset will remain exclusive to HTC's launch partner Verizon for now.
The president of HTC Americas has hinted at plans to expand availability of the HTC One M8 to more buyers later this year - and an international launch is looking increasingly likely too.
News of a new HTC flagship device's imminent launch leaked yesterday, and according to a new report, it's exact launch date will be Aug. 21, when Microsoft Store outlets will begin selling it.